Creating content that resonates with your audience isn't just a nice-to-have—it’s a must. In fact, 81% of consumers say that trust plays a deciding role in their buying decisions. So, how do you build trust with people who have endless options at their fingertips? Simple: answer their burning questions before they even ask.

That’s where Answer The Public comes in. It's a tool that unlocks the exact questions your audience is searching for online, allowing you to create content that hits the mark every time. No more guesswork, no more wasted effort. Just real, actionable insights you can use to boost your SEO, craft engaging content, and grow your authority in your niche.

What is Answer The Public?

Answer The Public is a nifty research tool that scrapes Google’s autocomplete data to reveal the questions, prepositions, and comparisons people are searching for around any given topic. In simple terms, it shows you what your audience is thinking and asking about.

Whether you’re trying to find keywords for your blog, YouTube channel, or even social media posts, this tool is a goldmine of insights that helps you create content people are actively searching for.

How Answer The Public Works to Create Content

When you enter a keyword, Answer The Public returns hundreds of related questions, long-tail keywords, and comparisons. For example, if you search for a term like “churn rate,” the tool will instantly give you over 300 questions that users are asking related to that topic.

The results come in a visual "keyword cloud" or can be downloaded as a CSV file for further analysis. What makes it stand out is the way it organizes the information into questions, prepositions, comparisons, and alphabetical lists — making it super easy to find the exact keywords and queries you should target.

5 Key Ways to Use Answer The Public for SEO and to Create Content

So, how can you use Answer The Public to improve your content marketing and SEO? Here are five effective strategies:

1. Uncover Your Audience's Real Questions

One of the biggest challenges in content creation is understanding your audience’s actual problems and needs. With Answer The Public, you can instantly see what questions your audience is asking in relation to your topic. This means you can create content that directly answers those questions, helping you meet their needs head-on.

For instance, if you're in the fitness industry and you type in "lose belly fat," you'll uncover tons of specific, user-generated queries. Instead of guessing what people want to know, you're getting real data.

2. Find Hidden Keyword Ideas

Answer The Public is excellent for finding long-tail keywords that might not show up in traditional keyword research tools. These keywords tend to be less competitive but still bring in valuable traffic.

Let’s say you’re targeting the keyword “churn rate.” You’ll discover dozens of unique angles and less competitive phrases like “how to reduce churn rate in SaaS” or “why churn rate matters.” These are perfect opportunities for creating content that targets niche, high-intent searches.

3. Create Problem-Solving Content Marketing Campaigns

Content that solves problems performs the best. Answer The Public helps you identify the exact issues your audience is facing by showing you the questions they’re searching for. This way, you can create content that’s designed to answer these burning questions at every stage of the marketing funnel.

For example, let’s say you’re targeting “email marketing.” You’ll see everything from “what is email marketing?” to “how to create an email marketing funnel,” allowing you to produce content that helps users from beginner to advanced levels.

4. Monitor Your Brand's Reputation Online

Want to know what people are saying about your brand? Answer The Public doubles as a brand monitoring tool, revealing not only the questions people have about your business but also the comparisons they’re making with your competitors.

By searching your brand name, you can discover any potential concerns, questions, or praises floating around online. This allows you to adjust your messaging and address any negative sentiment before it gains traction.

5. Create More Effective Digital PR Campaigns

Answer The Public isn’t just for content creators—it’s also a powerful tool for digital PR. If you're crafting a press release or pitching guest posts, you can use this tool to find out what angles are most relevant to your target audience.

By aligning your press release or guest post with the questions people are actively asking, you’re more likely to catch the attention of journalists and editors, increasing your chances of getting high-quality backlinks and media coverage.

Why Answering Audience Questions Builds Trust

Here’s the thing: customers are more likely to trust brands that provide them with helpful, problem-solving content. Studies show that 81% of consumers see trust as a deciding factor when making purchase decisions. By using Answer The Public to publish content that directly answers your audience's questions, you build authority and trust over time.

How to Use Answer The Public to Build Topical Authority

One of the coolest features of Answer The Public is that it gives you a holistic view of any given topic. This makes it the perfect tool for creating topic clusters — groups of related content that cover a topic in depth.

For example, if you’re writing about “email marketing,” you can build out a series of blog posts around subtopics like “best email marketing tools,” “how to grow your email list,” and “email marketing for e-commerce.” By covering all angles, you signal to Google that your site is an authority on the subject, which can help boost your rankings.

Integrating Answer The Public with Other SEO Tools

While Answer The Public is great for discovering keywords, integrating it with other SEO tools like Ahrefs, SEMRush, or Google Keyword Planner can give you deeper insights. You can take the long-tail keywords you find on Answer The Public, plug them into these tools, and get more detailed data like search volume, keyword difficulty, and competitive analysis.

This combination allows you to create well-rounded content that not only answers user questions but also ranks well on search engines.

Is Answer The Public Worth the Investment to Create Content?

In today's competitive digital landscape, creating content that answers your audience's real questions is essential to building trust, driving engagement, and boosting your SEO. Answer The Public is a powerful tool that helps you do just that by uncovering valuable audience insights, hidden keyword opportunities, and the most pressing concerns your target market has. From finding long-tail keywords to creating problem-solving content and even managing your brand's reputation online, it can transform how you approach content marketing.

By leveraging this tool, you can craft highly targeted, relevant content that resonates with your audience and positions your brand as an authority in your industry. Whether you're looking to improve your digital marketing campaigns, optimize your content for search, or simply connect with your audience more effectively, Answer The Public is your go-to solution for data-driven content that delivers results.

Additionally, if you're looking to assess your site's performance beyond content brainstorming, download our free website audit tool to uncover even more opportunities for optimization!